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Seth's Blog

99% might be enough (or not)

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The gap between true and known

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Promotion, activation, conversation

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Status symbols

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The relentless math of the long tail

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Degrees of freedom

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The nature of launch day

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The troll button

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Nü Tennis

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Values capture

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Video games, movies and books

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None of it is important (and all of it is)

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Art is a verb

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Marketing clerks

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Real artists…

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How to teach marketing

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Transparency and trust

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Professionals know how to talk about it

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Stop ruining it

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Rethinking famous college admissions

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Suboptimal events

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Doing your job vs doing your work

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“Because you’re the cheapest”

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Two video upgrades

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Unpaid labor

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Which one do you want?

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Predictions, prescriptions and systems change

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Laughing at you behind your back

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The real AI

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Is it plugged in?

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The second thing

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