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Seth's Blog

“It’s a bargain”

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Building blocks of marketing

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Your best work

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All bananas are the same

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Popular new ideas

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Random access

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The Spiderman inversion

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Timing your overnight success

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“Use your best judgment”

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Bottomless

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Our practice

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The thing about chess

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Filtering ourselves

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Better than the cheap alternative

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Taken for granted

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Where did kiwi come from?

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Looking at pareidolia

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9 shortcuts

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Upgrade available

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If your marketing isn’t working…

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Understanding carriage

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Avoiding the toxic status loop

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Actions and beliefs

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Bold enough to fail

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Simple and obvious… or nuanced and complicated?

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The red zone, wasted

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Mediocre means average

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Rehearsing emotional state

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The shard moment of transition

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Two kinds of useful specifications

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