Why You

A self is a story of why you are you — a selective retelling of the myriad chance events between the birth of the universe and this moment: atoms bonding one way and not another, parents bonding with one partner and not another, values binding you to one culture and not

Culture • 6h

How the Great Zen Master and Peace Activist Thich Nhat Hanh Found Himself and Lost His Self in a Library Epiphany

"To live, we must die every instant. We must perish again and again in the storms that make life possible."

Culture • 10h

The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong here” is not a positioning statement for a college seeking new students. It’s just noise. It also doesn’t help to mix weasel

Culture • 11h

Legendary Artist Sheila Hicks, at 92, on the Secret to Creative Vitality

Art, Georgia O’Keeffe believed, springs from “the desire to make the unknown known… and keeping the unknown always beyond you.” We seem to have drifted lightyears away from that motive force, the majority of our epoch’s cultural production aiming to render the market maximally

Culture • 20h

Headlines

Why You

How the Great Zen Master and Peace Activist Thich Nhat Hanh Found Himself and Lost His Self in a Library Epiphany

The generic headline and the lazy slogan

Legendary Artist Sheila Hicks, at 92, on the Secret to Creative Vitality