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Fast Company

Still waiting for Spotify Wrapped? Amazon Music just dropped its 2025 Delivered: Here’s how to see your year in review

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These young brands are already finding solid footing with their fans

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These brands have been around for more than a decade. They’re just getting started.

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These 9 skincare brands are standing out with buzzy products—and armies of influencers

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These 8 brands proved that everyday products can still get people excited

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These 5 parent companies built big marketing moments around their brands

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These 5 brands’ staying power is built on how well they know their customers—and themselves

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These 4 global brands pushed their message across borders

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These 15 food and beverage brands found their fans—using buzzy content and IRL activations

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Meet the 10 CMOs leading brands in culture and business results

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Meet 8 tech brands getting creative about engagement

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Meet 8 long-lasting brands proving that old doesn’t mean old-fashioned

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Meet 6 successful media brands using events and content to build cultural impact

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How we chose the 2025 Brands That Matter

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How these 6 brands tapped into the passion fans have for everything from period dramas to women’s sports

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How the Chili’s CMO is bringing the chain ‘baby back’ to its glory days

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How GoodRx, Texas A&M, and 2 other brands are setting examples for U.S.-based companies

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How Dr Pepper got ‘dirty’—and surged into second place among soda brands

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How Amtrak, Intrepid Travel, and 2 other brands got people off their couches

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From sex toys to cancer screenings, these 6 brands got people to care about their health

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From Bad Bunny’s Calvins to A’ja Wilson’s sneakers, these fashion brands shone in 2025

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Your guide to Travel Tuesday’s best deals—and the sneaky pricing tricks to watch out for

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Has NTT sparked the long-awaited quantum-computing revolution?

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Sonder, the WeWork of apartments, may be bankrupt, but the short-term rental business is healthy

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TikTokers are experiencing the ‘Japan effect’

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Panera Bread announces huge changes to win back customers

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MIT drug hunters are using AI to design completely new antibiotics

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Google’s new Nano Banana Pro can turn literally anything into a beautiful infographic

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The Gen Z playbook: What leaders need to know to collaborate better with them

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Why companies hire back people they just laid off

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The case for uncompeting: why leaders should focus on collaboration

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Here’s how to use your FSA funds before you lose them

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3 lessons for leading through uncertainty

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Why AI is women’s new power move

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Trust, but verify: Leading in the age of AI overconfidence

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The hidden costs of getting climate innovation wrong

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The next revolution in design: Emotional accessibility

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The athlete advantage in the workforce

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The hidden cost of cloud centralization

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What to know about this year’s White House holiday decorations

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92% of millennials use dating apps while at work

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Starbucks to pay more than $38 million to NYC workers over labor violations

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Most teenagers dislike today’s news media and journalists

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Housing market delistings just hit a decade high—raising one big question

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New York Gaming Commission approves 3 new casino licenses

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Lower student loan bills may be coming—even for high earners

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Nespresso pods recycled into compost will help restore California soil after devastating wildfires

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Omnicom to cut more than 4,000 jobs and shutter legacy ad agencies after IPG acquisition

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2025 was filled with rage bait. Why Oxford Dictionary’s word of the year makes total sense

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Trump commutes prison sentence for former executive convicted of Ponzi-like scheme

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