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Is the Bush Back? Only if You Can Sell It.

Opinion: Rolex Prices Ride High on Tariffs, Gold

Worldview | Bucharest Fashion Week Targets Regional Spotlight

Wellness Wants In on the Members Club Boom

The Kicks You Wear: Palace’s Shocking Switch-Up

Vans Parent VF Corp Beats Quarterly Estimates on Strong Demand Amid Tariff Pressure

Primark Seizes Us Opportunity as Trump Hits Online Rivals

Why Young Women Are Getting Facelifts

J&J Talc Cancer Suits Rise 17% After Failed Settlement Push

Philip Kingsley Names New CEO

How Far Can Fashion’s Accessory Obsession Go?

Intimates Brand Parade to Shutter After 6 Years

Frame Appoints New CEO

Why I’m Excited About BoF VOICES 2025

What Will Happen to Kendo?

Arnault Tightens His LVMH Control With $1.6 Billion Buying Spree

How Black Beauty’s Class of 2020 Is Navigating a Tough Market

Why Lululemon and the NFL Are Teaming Up

Does Light Therapy Really Work?

BoF Live | How Generative AI Is Redefining E-Commerce Storytelling

Can Art Basel Paris Serve Both Insiders and the Public?

Luxury Brands Turn On the Charm in China to Kindle Spending Recovery

Tracking Fashion Brand Performance in the Age of AI

Luxury’s High-Stakes Gamble on China’s Mini-Dramas

Fourth ‘Vogue World’ Reimagines Hollywood’s Lost Magic

Amid Sweatshop Scandals, Luxury Hits Back: ‘We’re Not the Financial Police’

The Customer Engagement Realities Reshaping Fashion and Beauty

Sol de Janeiro Appoints Chief Marketing and Digital Officer

This Week: What Moncler, Estée Lauder Have to Say About China

Amazing Grace Wales Bonner

Outdoor Voices’ Ty Haney Sued by Investors in Energy Drink Venture

The BoF Podcast | Sinéad O’Dwyer: ‘The Glorification of Vulnerability in Fashion Is Really Bizarre’

How the Kering-L’Oréal Deal Rocked Fashion and Beauty

Bangladesh Drops Criminal Cases Against 48,000 Garment Workers

The Frayed Edge: A Playbook for a Luxury Scandal

Indie Sneeze: Why Niche Fashion Wants In on Fragrance

P&G Results Beat Estimates on Strength in Beauty, Razors

The Kicks You Wear: Nike’s Real Innovation Is in Its Marketing

Target to Eliminate 1,800 Roles, 8% of Headquarters Team

Why Do People Queue for Hours at The Row’s Sample Sale?

Rethinking the Art World | Alvaro Barrington Is a True 21st-Century Artist

How Brands Are Navigating the AI Ad Dilemma

Nigo Plans IPO for Streetwear Brand Human Made

Ferragamo Beats Forecasts with 1.7% Revenue Rise as CEO Search Continues

Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now

Alibaba Launches AI Chatbot Service in Renewed Consumer Push

World Diamond Council Head Says Lab-Grown Gems Losing Their Sparkle

Amazon Launches New AI Shopping Tool in US for the Indecisive

Full Coverage: Kering, L’Oréal and the Seduction of Luxury; Inside Amouage’s Success Story; Is Meghan Markle Launching Beauty?