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Olaplex Finds Success in Direct-to Consumer, Net Sales Increase

Opinion: How Wellness Became Toxic

Kenvue Forecasts Annual Profit Below Estimates Amid Strategic Review

African Beauty Brands Head to the Lab

Gen-Z and the Terrifying Rise of Extreme Tanning

Why Shoes Keep Shrinking: Flip-Flops, Flats and Slim Sneakers

The New DTC Rebranding Playbook

How Afro Fashion Association Supports BIPOC Entrepreneurs in Sustainable Fashion

E.l.f. Beauty Net Sales Rise 9%, Will Enter Sephora Middle East

The Debrief | How Basketball Sneakers Got Their Groove Back

Trump Doubles India Tariff to 50% to Punish Russian Oil Buying

Shopify Forecasts Quarterly Revenue Above Estimates on Resilient Demand

Opinion: Revenge of the Girlbosses

Claire’s Files for US Bankruptcy for Second Time in Seven Years

Shiseido Sales Slide 7.6%, Profits Improve on Cost-Cutting Plan

Beiersdorf Shares Fall on Lowered Outlook, Moderate Growth

Amouage Sales Reach $200 Million in First Half of 2025

Korean Beauty Startup Tops Industry Giant’s Market Value

Bath & Body Works Targets College Bookstores to Woo Young Buyers

Gucci Staff Threaten to Strike Over Welfare Payment Dispute

Prada Promotes Christopher Bugg to Chief Communications Officer

Is Value Activewear’s Next Big Opportunity?

Eyewear Is Booming, But It’s Not Just About Tech

K-Makeup Couldn’t Go Global. Now It’s Trying Again.

Saudi Arabia Bets on Nature in Latest Tourism Play

Shein and Temu Outpace Global Retail Giants in South Africa’s Fashion Market

Online Retailer Zalando Raises 2025 Guidance After About You Acquisition

Oneskin Announces $20 Million Investment From Prelude Growth Partners

Swiss Watch Giant Navigates Trump’s Tariff Uncertainty

JD.com to Launch Five Discount Stores as Competition Intensifies

Hugo Boss Confident It Can Cushion US Tariff Blow

Can Hong Kong Reclaim Its Luxury Crown?

Worldview | Colombia’s Record-Breaking Fashion Event

The Estée Lauder Companies Joins BoF Careers

Unpacking Fashion’s New AI Marketing Toolkit

Is $4,000 a Night for a Hotel Room the New Normal?

Shiseido’s Identity Crisis

Fashion Mogul Hilary Weston Dies at 83

Il Makiage Owner Oddity to Launch New Brand, Lifts Full-Year Outlook

Fenty Beauty Launches in India With Sephora and Tira Beauty

Unilever India’s New CEO Has to Invigorate a Sluggish Consumer Giant

Can Design Be the Flex It Once Was in Beauty?

Indie Beauty Brand Youthforia to Close

Swiss Luxury Watchmakers’ Shares Drop After Trump Tariff Shock

Italian Competition Authority Hits Shein with €1 Million Greenwashing Fine

Italian Regulator Fines Giorgio Armani €3.5 Million for Unfair Commercial Practices

Announcing Uniqlo and Another Community on BoF Careers

Introducing The Brain of Fashion

How The Estée Lauder Companies Engages Talent and Prioritises Values Amid Global Transformation

Report: Kering in Talks with Qatar to Offload Milan Property