Capitalizing on the data economy

Data is growing at a meteoric rate. In fact, the total amount of data generated by 2025 is set to accelerate exponentially to 175 zettabytes.1 And over the next two years, enterprise data is expected to increase at a 42% annual growth rate.  Hidden within these vast volumes of data are insights into consumer behavior,…


This entry originally appeared at www.technologyreview.com/2021/11/16/1040036/capitalizing-on-the-data-economy, and may be a summary or abridged version.