Sources: TikTok is asking for more than $1.4M for top view ads in Q3 and $1.8M in Q4, a significant increase YoY, and forecasts ~$40B in global ad sales in 2021 (Lucas Shaw/Bloomberg)

Lucas Shaw / Bloomberg:
Sources: TikTok is asking for more than $1.4M for top view ads in Q3 and $1.8M in Q4, a significant increase YoY, and forecasts ~$40B in global ad sales in 2021  —  The social-media video app will charge more than $2 million for some one-day ads  —  TikTok is selling its most valuable real estate for $2 million.


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