Marketing as a service

Some folks think of marketing as something that is done to people. A hustle, a hype, a stealing of attention. We need a name for that, but I don’t think that’s marketing. On the other hand, calling dinner, “cold dead fish on rice,” while accurate, doesn’t really help people enjoy their sushi. Human beings aren’t […]


This entry originally appeared at seths.blog/2021/11/marketing-as-a-service, and may be a summary or abridged version.