Copywriting turns words into action. But which words? And which action? Often, copywriters take a strategy for granted. They don’t take the time to think about what this sentence or that paragraph might be for. They hesitate to describe the foundations of their method, and instead resort to time-tested tricks and phrases. We have a […]
This entry originally appeared at seths.blog/2021/09/copy-design, and may be a summary or abridged version.