Headlines

From rubble to music: Gaza's Oud repairman

In a modest makeshift workshop tucked inside the crowded Nuseirat refugee camp in central Gaza, the soft sound of an oud echoes through the ruins of war. Surrounded by wooden pallets, fragments of crates that held humanitarian aid, and the pieces of damaged instruments,

The generic headline and the lazy slogan

If you can swap your slogan with a competitor’s without changing the meaning of either brand, then your slogan is meaningless. For example, “You belong here” is not a positioning statement for a college seeking new students. It’s just noise. It also doesn’t help to mix weasel