Channel 5 Aims for Super Bowl Touch Down in the U.K. as NFL Grows International Audience: ‘Taylor Swift Definitely Has Helped Plant the Seed’
Last summer the NFL made a groundbreaking free-to-air broadcast deal with British broadcaster Channel 5 (a subsidiary of Skydance-owned Paramount) with the aim of growing interest in the sport across the pond. Hosted by Dermot O’Leary, Sam Quek and Osi Umenyiora and produced by











