Headlines

Digital targeting creeps out customers

Years into the grand experiment of personalized digital marketing, most of us have had the experience: You search for a product—or just casually mention it. Suddenly, ads for that exact item stalk you across apps, websites, and social media. The targeting may be technically

Europe's answer to Starship

In the summer of 2023, something happened that engineers had talked about for decades but few genuinely expected to see in their lifetimes. SpaceX's Starship, a stainless steel tower taller than a 30-story building, lit its 33 engines simultaneously and lifted off from the

How to train your catalyst, one atom at a time

How do you keep a copper catalyst from losing its oomph? Just add a dusting of platinum, says a new study published in Nature Materials. A team of researchers, including scientists at the Department of Energy's SLAC National Accelerator Laboratory, investigated a class of metal